Iconic style is on our front page this week, and how else could you describe this stunning reversible coat! The website features the long length (140cms) evening coat in black flocked "velvet" on one side and black on the other, a unique combination which is suitable for all but the most inclement weathers.  An investment piece which has been reordered by us direct from California, this coat is also available in 125cms length in

olive, aubergine, raspberry, acorn reversing to plain black and dove grey reversing to steel in plains with no flocking.  My friend Marilyn now has 2 and wants a third, a sure sign this is a must have.  We are showcasing several must have pieces this season alongside our newest quirky essentials, well-priced to wear everyday , such as our monotone cowl neck dress at only £95- in all stores next week, including  our boutiques in John Lewis Partnership and House of Fraser, or our pleat dresses with uneven hemline at £145 long sleeved in black, my favourite dress!

Have you seen our new jersey top, classic in everyway except for the stunning necklace attached , and available in black, deep pink, aubergine and ivory.  A stunning outfit to turn heads would be the ivory jersey, with our latest black pleated trouser  and the flocked coat on the front of the web-true iconic style!

Just about to send out our latest brochure ,featuring our stunning friend, Katie Green, and it occurred to me that chesca is celebrating 10 iconic years, and we have developed our own unique style over this decade.  Of course, we have our stunning wedding outfits, our famous quilted coats and jackets, and our pleated dresses, tops and shrugs-but they all have something in common-they are first and foremost, designed to flatter and make the least of any lumps and bumps, and the most of your best points.  Slender wrists, a beautiful decollete, an hour glass waist, a flat rear---a lifetime in fashion observing  women's shape, their needs-I enjoy your company and i am a very good listener.....I hope you agree.  Looking forward to the next 10 years!