Hi

I went to Westfield in Stratford yesterday, my first visit since the Paralympics (which was absolutely great, and probably the last decent day's weather I remember in London), where I see that chesca has moved in John Lewis to make way for the holiday shop.  Wishing I could wear some of those Summer items now-but it’s the looking forward to events that I love.....

One of my favourite pastimes in store is re-arranging the stock to make it look as beautiful and tempting as possible.  I find it artistic, and is one of the most satisfying jobs, because we create the range from design drawings and fabric shows -and it is absolutely amazing to see it come to life on the shop floor, particularly with a bit of input from our discerning customers.  The other pleasure I have is to meet new people and to help them find an outfit for a special occasion.  Yesterday, I met June, whose son is getting married in September, who is going to come back for a bright pink outfit we will have in July, and Edna, who bought our lovely black and grey spot dress and jacket for a lunch, together with her first pair of leggings, our stunning "lose 10lbs" style, -and a pair of zip trousers and an asymmetrical zip jersey identical to the one I was wearing from chesca at johnlewis.com.  A bride--who did not want to wear white, -she tried on a white lace dress and a silver grey lace, but decided on RED...

Why am I writing about Westfield, John Lewis Partnership and my visit?  Well, I hope you will go to Westfield and see the stunning violet and stone display I have at the back of the "mat" next to the till, with a little help from willing assistant, Nathalie -but also, I believe that talking to the staff and the customers, learning about their needs, their doubts, their lives gives me the inspiration to make chesca unique. Every weekend, I visit a chesca shop or mat within a store, to chat and learn -I may have met you in Oxford Street, St Albans, Brent Cross or Westfield in the last fortnight  May I thank you now for your advice-not just when you buy chesca, but when you don't! Now we have added size 12, I believe the range is suitable for most ladies, I stress the word, deriving from the T.V. programme with Rachel Johnson, because, above all we try to make the range  feminine and desirable--and is a reflection of the interaction between us, the customer and the design team. If you would like to meet with me, let me know and I will try--I am going to John Lewis Sheffield on 24th  April.

First linens (jackets and trousers) now delivered, although, not sure if we should put them on display? Maybe the answer should be yes, as a promise of summer and because the clocks are going forward this weekend...........

Happy holiday break....................roll on sunshine!

Jacqui