c h e s c a  is a brand where the girls are devoted to ensuring that you look your very best.  We update our fit regularly, not content with previous size charts, we fit every item, constantly tweaking the darts, the width of the bicep, the length of the shoulders and the cross back.  Other brands use a set of measurements for their fittings: we make some items smaller depending on the stretch of the material, or bigger if it constricts movement.  We even fit our repeat items, sometimes shortening them depending on our customers comments made in store to our passionate staff, or to our customer service personnel.  Did you know that I read every comment on the returns slips, I take on board every comment from our customers, whether it’s on the phone, email or in store, I keep their comments in mind throughout the design process.

You are the people who shape chesca, our loyal customers.  Whether you are the mother of the bride or groom, going to the races, going on holiday, attending a business meeting, having lunch with the girls, it is my mission to ensure  you will look sensational in  c h e s c a

Have you seen our new ivory and black striped cloque cardigan.  It is a very special buy, warm without weight, an ideal jacket for the office with a little black dress or skirt, or undo the little waist zips and roll back the collar and wear it with jearns or summer separates.  And, washable and packable.  It is my choice for the month, as it progresses from the flurries of snow to the sunshine lurking round the corner.

Hope to see you soon-I met Carole yesterday in St Albans who bought her second hooded raincoat, and a visitor from Memphis, U.S.A who has a wedding there in June and bought our stunning champagne dress in Oxford Street, together with a special order from c h e s c a direct for the matching jacket.  We only have 2 left, and luckily, we have her size in our London office.

What else is new this week?  Zip up in style with our natural linen jacket, designed to be that perfect coverup for a pretty dress, part of a smart trouser suit, with its matching trousers, or as a mainstay of your summer wardrobe.  And the linen trousers, fab with our blue and ivory twinset in organic cotton, and ready for the holiday tops in coral and blue we will introduce next month.  More soon