For modern women who enjoy fashion and femininity, Betty Barclay is the go-to designer for fresh, wearable interpretations of the key seasonal trends. Blending modern design and current trends with excellent fit Betty Barclay has the perfect solution for any occasion.
The first thing that comes to mind when thinking of the Betty Barclay brand is a passion for all that is feminine. Each and every design is crafted to highlight a woman’s femininity and this is the trademark that has brought this brand the successes they’ve enjoyed through the years and the several incarnations they’ve been through. Not only does this line of fashionable women’s apparel seek to keep up with the times in styles that are contemporary to women of today, but they also seeks to bring about a social and ecological basis for all that the company stands. With a history spanning two continents, it is apparent that designs in the Betty Barclay collection are as timeless as the femininity the company seeks to serve.
A History Spanning 60+ Years in the World of Fashion
When a brand is described as ‘international’ the meaning is generally tied in with having the ability to be used equally well across national borders. Although this is the case with the Betty Barclay brand, the term international goes much deeper than it would appear at first glance. The latest in a series of licensing rights for this one-time American house of fashion were purchased by the Gil Bret brand in 1972 and since that time, Betty Barclay has been serving women on both sides of the pond with fashions that are international in flavour.
However, those up on Betty Barclay’s history will know that the brand goes back even further than this latest distribution bid. Company history goes back to the year 1938 when Max Berk took over operations of a Mannheim (Germany) textile factory which he soon switched over to the design and manufacturing of ladies’ apparel. In 1943 companies in Heidelberg began to be rebuilt after WWII, one of which was Max Berk’s textile plant. In 1955, Berk went on to acquire the licensing rights of the American Betty Barclay brand to be distributed throughout Europe.
It was during this year that the company’s first ever own-brand collection was created and in successive years other brands were born of the same European group, amongst which was the Gil Bret brand that was to acquire exclusive rights for distribution of Betty Barclay in 1972. So, it is hard to define this brand as exclusively European or American because the company history has been a tale of two cities, so to speak, since the very first inception of the brand.
Betty Barclay - Designs for Today’s World
Although a major pillar of the company philosophy is to design fashions that add that extra spark to a woman’s femininity, Betty Barclay is a brand with a social conscience. Not only are fabrics labelled as organic cotton, sustainability is a huge focus in the manufacturing processes as well. Avoiding waste is a significant portion of the company’s mission statement so that their designs not only embrace their customer’s femininity, but operate in an ecologically responsible way.
Today’s woman is seeking something more from a brand than just trendy designs. Whilst that is a vital element, today’s woman also seeks to identify with the brands she shops. Betty Barclay’s philosophies are in keeping with today’s socially conscientious women, which has propelled this brand one of the most popular in Europe, the United States and even around the globe.
More than Fashionable Clothing
One of the areas of concentration for the Betty Barclay brand is to provide matching accessories to the contemporary outfits designed for ladies. The brand philosophy talks of addressing the concerns of the entire woman in spirit as well as in apparel. Just as the brand encompasses the feminine and social aspects of a lady’s nature, so too do the designs that are most popular around the globe. In an effort to help women complete the look they are going for, Betty Barclay has a whole range of accessories available for their ever-popular collections.
Whether seeking to complement a spring outfit or when looking for the right accessories to match winter jackets and coats, there is something in the accessory line to provide the perfect completion of the look she is going for. No look is complete without the proper accessories and this is why every designer should take this to heart.
Going Forward into the Future
When it comes to designing apparel for contemporary women, it is important to consider cost vs. trends. High end designers often forget the fact that many potential customers can’t always afford the fashions they’d like to add to their wardrobes because the high cost of quality fabrics and production is reflected in pricing. Yes, designer prices can get steep but a truly memorable designer will create fashions that can be worn season after season, year after year.
Betty Barclay designs are timeless in nature - whether a lady is able to buy one outfit a season or several, there is always an emphasis on keeping up with trends that will go on forever. In a design created by this amazing internationally minded brand, a woman can feel confident wearing this season’s offering next year and the year after that.
This, in itself, is a feat few designers accomplish and it’s why the term ‘timeless’ is so often associated with Betty Barclay designs. Chesca Direct is thrilled to have some of the loveliest and most feminine designs available on our website. Contemporary women should be able to dress in the finest apparel without feeling a financial crunch. With Betty Barclay designs you can be assured you will get the quality you pay for at prices that make it possible to shop for this year’s collections to be worn year after year. When it comes to high-end fashion, quality is just as important as trends, so never settle for less than the best.