Gardeur are the trousers that every woman should have in her wardrobe, for work, for play in every season and at any age. Perfectly cut and ideal as wardrobe staples, Gardeur’s trousers and jeans come in a range of styles to create elegant and comfortable looks for all figure types.
It isn’t very often that a high end fashion house specialises in one specific item of apparel, but with Gardeur all the rules have changed. Specialising in luxuriously comfortable trousers for the better part of a century, they show us just what it means to be a specialty shop that brings a hundred years of knowledge, skill and expertise into the crafting of each and every pair of trousers. Based in Alsstraße in Mönchengladbach since 1967, this is Germany’s first trouser brand specialising solely in trousers.
With so much history behind the brand, it is quite interesting to follow this company’s journey from relative obscurity to the place of prominence it holds today. Before looking at the fashions available from this German house of fashion, it’s worth taking a few moments to fully appreciate what sets this atelier (workshop) apart from other designers in the market.
Then & Now
In the words of the company, they operate the only completely integrated workshop in Germany that specialises in trousers. Everything from development through to the completion of each and every pair of trousers is done on-site in their Mönchengladbach factory and they are proud to say that there are more than 3,000 individual steps that they must see to along the way. What begins as a rough sketch of a design goes through many phases. Unless each and every step along the way meets with the quality consumers have come to expect, the trousers never make it out the door.
Gardeur designers are renowned as a highly specialised team who take time each year to attend fabric fairs around the globe. It is standard practice for this amazing group of professionals to gather together 40 different pieces that are sewn into each pair of trousers. The sewing takes place in their samples workshop, in-house. It is hard to imagine any other fashion house taking the time and care to put this much attention to detail into each and every item they design. If it was only this fact alone, it would be enough to set them apart from other brands, but there is so much more that is intriguing about this particular brand.
A Unique Philosophy
In all of their promotional advertising, Gardeur states that they offer “the best seam for the best fit,” and that’s exactly what their highly talented design team aims for with the creation of each and every pair of trousers. Their philosophy is to guarantee a perfect fit that is manufactured with a focus on the highest ethical, social and ecological standards to be found in the German fashion industry.
Gerhard Kranzle, the company’s CEO and majority holder, vouches for this high set of standards by backing it with his own name and reputation. Not only does the company guarantee the perfect fit but also to provide the finest materials and processes that are sustainable so that the wearer is comfortable on a number of levels, as well as a dedication to green, ecologically responsible manufacturing.
Bringing Gardeur to the World
With a push towards bringing the Gardeur brand to a global audience, the company is also proud of owning a manufacturing plant in Tunis, Tunisia. Although far removed geographically from the mother company in Germany, this factory is held to the same high standards the company is renowned for. It is a company mission never to sacrifice quality for economy, so each and every garment is created with the same dedication to comfort, style and quality that their customers have come to expect. That is an integral part of the operating model established from the earliest part of the last century when the brand was simply a small atelier in a small village.
Trousers that Set the Standard in the World of Fashion
Gardeur wasn’t always a trouser specialist - they began as a designer and manufacturer of outerwear in 1920. Over the years the company’s focus turned to trousers because they saw a need for perfectly fitted trousers that were a cut above what was available at the time. The year was 1959 and at that point there was a real need for quality men’s trousers. In the coming decades the company branched out to a line of women’s trousers and now their hallmark has become the products that are designed and crafted with sustainability in mind to safeguard the future for generations to come.
Bringing the Concept of ‘Fit’ to Women of Today
Not only is there a focus on precision seams to ensure that all trousers are as flattering as possible, but Gardeur also offers a fitness program designed to keep women in shape and fit. This is an innovative concept in the world of fashion and one of the main reasons this atelier has earned such renown in the world of fashion. Today’s consumer is looking for something more from the brands they deal with and this is one designer that understands what their customers want.
Fabrics are chosen based on sustainability so that only organic cottons are used in the manufacturing of both women’s and men’s trousers. To be certified as ‘organic’ by GOTS (Global Organic Textile Standard) the fabric in question must be at least 90% organic and the company ensures through rigorous testing that they meet or exceed those standards. All fashions are also designed with durability in mind because that is just one more way to protect the delicate balance of our planet.
With seasonal changes in trouser design, and a constant eye on the state of the environment, Gardeur offers the best of both worlds. Trousers are guaranteed to fit to perfection and are made from materials that will not further endanger the environment. At Chesca Direct we take great pride in offering fabulous fashions from this German design house that provides not only the trendiest trousers but fashions created to bring today’s consumer safely forward into the future.