We haven't entered the Tour de France, nor are we in the semi-finals of the World Cup or Wimbledon, but c h e s c a is proud that we have won a county wide competition, for the following reasons:

Customers willingly travel miles to pay a visit to c h e s c a, a fashion boutique in Leamington Spa. The care and attention offered to each client is mentioned time and time again with one nominee recalling that refreshments were offered to the entire party on one trip to the store, including their pet spaniel. They also offer gift vouchers to BID Leamington and take part in fashion shows to Myton Hospice, supporting the local community, as well as those who shop there.

Congratulation to Manageress Lesley, aided by her amazing colleague, Elizabeth, who collected their award at the dinner held last night. They enjoyed themselves enormously and were absolutely thrilled to be voted the winners in the CUSTOMER CARE category. Heroines, like all our members of staff throughout the country who play a special part in great occasions like the Races, Queen's Garden party, and weddings and other Gala Dinners, in giving our customers confidence and elegance at their special events.

Whether a pink linen dress for holidays, a neat shift for Ascot, a long black dress for the Captain's Table on that voyage of a lifetime, or even a wedding dress, second time around, c h e s c a pops up at all events to fit and flatter all sizes from 12-24. Certainly not a plus size , but a glamorous outfit designed to give Red Carpet style and glamour from power breakfast to the Oscars in Hollywood. (now thats a surprise, but we are too modest to name names!)

My thanks to all in the shops, mail order and internet, where we try to add a special touch to make shopping a pleasure and an event in itself.