Designed and crafted in Barcelona, AMS Pure is a brand that delivers a casual but contemporary premium collection. The collection’s innovation and modernity shows in the high quality fabric and careful shaping of each garment. AMS Pure aims to create timeless pieces that defy the seasons so you can wear it year round! With a palette of neutral tones combined with occasional touches like a delicate silk trim means a versatile and trendy addition to any outfit.
AMS Pure Cotton Crochet Knit Jacket
Crochet garments are making their way off the runways and into our wardrobes. This season they are less ‘hippie chic’ and more refined. The AMS Pure Cotton Crochet Knit Jacket is superbly detailed with three zipped pockets, a zip front fastening and v-neck. The open crochet knit creates a lovely feminine drape that will bring a touch of class to any weekend look. The soft 100% cotton knit also guarantees a luxurious and comfortable fit.
AMS Pure Silk Trim Jersey Top
Not just a basic tee – this Jersey Top is cut into a figure flattering style with a v neck and dropped shoulder line. The Jersey Top features an exquisite faggoting detailing along the neck line and shoulders as well as an attractive v pattern down the back. Wear this garment loose or tucked in – the small details make this top special.
This garment has been crafted from 100% viscose in the body and 100% silk in the trim. Viscose has a silky appearance and feel, breathes like cotton and is a lightweight material that creates a wonderful draped look.
If you are looking to build your style basics, a solid white shirt is a must-have. A white shirt is one of the most versatile pieces you can have – dress it up or down by pairing appropriately with jeans or a more structured bottom like dress trousers.
AMS Pure Foil Print Jersey Top
Fresh and exciting, metallic looks are trending. A little pop of a polished metal colour will inject a dose of glamour into any outfit. This top is perfect for introducing the Metallic trend into your daytime attire.
To really make your outfit stand out, pair the Foil Print Jersey top with white or cream-colored trousers. The stark white will make the shimmery metallic colour glisten. Try neutral heels to go entirely head-to-toe tonal.
The short fluted sleeves billow from the shoulder for a hint of romanticism while the stark V-Neck pattern keeps the top on trend and modern. To really push the boundaries of the metallic trend – go metal on metal. This is a warm toned metallic which would make a stunning match with a shiny silver tote bag or a pair of glitzy heels for the perfect party girl ensemble.
AMS Pure Jersey Maxi Dress
The Maxi Dress is a go-to summer garment that matches comfort with effortless style. When styled properly, the maxi dress takes on a beautiful airy vibe – perfect for long hot summer days. If you are looking for the low-key effect, strappy sandals or a low heeled platform shoes are the way to go.
The natural sage colour allows you to easily transform your summer look into autumn with boots, a structured leather jacket and a warm scarf. Neutral tones go with basically anything, so accessorize this dress and turn it into a wardrobe staple!
The trim around the sleeves and neckline is silver foil for a flash of cool metallic colour for a contemporary touch to an otherwise basic dress. Use this as a base to build on – a champagne coloured jacket would look simply radiant against the warm sage of the dress.
The AMS Pure Jersey Maxi Dress fits snugly to your frame to show off your curves and stop you from looking swamped or boxy. It features a double layered fabric from jersey to knee so no see-through fashion disasters here.
AMS Pure Grey T-Shirt
The shoulder panels and centre detailing create a refreshing take on the basic t-shirt. The crochet stroke round the centre draws the eye creating a longer, flattering look.
The soft grey is more gentle than black and is incredibly versatile. For a feminine look wear it with other soft pastels like baby blue and pink. It is also great to combine with white and a pop of colour. Brighter colours will make it look fresh and modern. If your want that contemporary style– wear over patterned jeans, colourful heels or with large statement jewellery.
AMS Pure Striped Jersey Top
Made of a mixture of bamboo and cotton this shirt is truly soft and comfortable. Along with a flattering round neck cut with short drop sleeves, this shirt has a superb drape across the body.
Stripes will always be a nostalgic, classic that never goes out of style. A striped tee creates more excitement than a simple white tee and it takes a casual jeans-and-T-shirt combo to a whole new level without any extra effort. Worn the right way, stripes will enhance your figure and keep you looking up-to-date.
The olive and ivory stripe provides a neutral base to work your outfit around. The crisp white outline along the sleeves and neckline provides a nice framework for the otherwise drapey shirt. However the lace detailing on the back is what stamps out the true statement.
The v-back detail is filled with a geometric lace that creates a romantic feminine feature while embracing the current cut-out clothing trend. Have the best of both worlds by allowing a small about of skin to peak through while keeping covered with a beautiful lace pattern. The v-back pattern works with your body to create that sought after hourglass figure by drawing the eye down the body and accentuating a smaller waist.