With a modern, fresh approach the Apanage collection is perfect for the fashion-conscious, sophisticated modern woman. Using beautiful colours and prints there will always be something utterly desirable that makes you feel special.
While trends are typically set generation by generation, brands are most often the result of the culture in which we live. A brand is only as popular as the consumer perceives its value to be and that’s why so many of today’s leading fashion houses are popular - because they offer something of value. Trends are wants, brands are needs viewed in this context. Apanage’s high-end fashions offers style that woman want to own from a brand that is in great demand and a product of the region from which it was born.
Deep in the Heart of the Ruhr
Before looking at the many fashionable trends offered by the Apanage brand, it is important to understand just how valuable the company (and consumers in the region) perceive the brand to be. The Ruhr District of Germany has long been renowned for producing hard working people to work in industries ranging from coal mines to steel, textiles and weaving. Hard working people populate the area and so this focus on work ethics is of particular importance.
During the 19th and 20th Centuries, coal and steel were vital industries that kept the region alive financially. When textile production came into its own, it stood to reason that fashion designers would also be in great demand. Textiles were exported to locations around the globe but soon residents of the Ruhr Valley began to see the benefits of taking the products of hard labour and using them to begin designing their own line of fashions. It was in this mind-set that Apanage was born.
Originally founded as Gelsenkirchen in the year 1957, this design group was born of the need to create with the tools so plentiful in the region – textiles. After an assortment of incarnations, Apanage was created from the original design house in 2012 and an even greater focus was given to the culture from which the brand was born. With a history spanning almost 60 years, Apanage is modelled after a hardworking people with a desire to have and be more as a result of their efforts. The Apanage brand is the story of these industrious people.
Trends in the Apanage Company of Brands
Within Apanage there are a number of brands that comprise the various trends as they appear on the scene in the world of fashion. The philosophy of the company is to take the hard work of the people and transform it into something beautiful and lasting. Each trend, therefore, surfaces as a need to express the various segments of the society in which we live. Among the most popular trends are the Apanage Collection, Apanage femme and Zaffiri by Apanage, each bearing the name of the mother company. Alongside those brands are SYM, KAPALUA, KIRSTEN AND STONES, with each as an expression of the trends within a subculture of the population.
Because Apanage focuses on trends within a market, there is a real need to subdivide the brand (Apanage) into individual expressions of what each generation or subset is looking for in style. Classifying and sub-classifying brands according to societal trends is innovation at its best.
Addressing the Needs of Today’s Women
So then, when attempting to identify exactly who would be best served by the Apanage brands, it is imperative to understand the women within today’s society. Apanage reaches out to all women throughout the world who have a desire to express exactly who they are. Whether those ladies are living in the Ruhr Valley of Germany or in the largest cities around the globe, there are commonalities that fashions seek to address. That’s the Apanage philosophy and what has brought this amazingly introspective and innovative company to the height of popularity on a global level.
The one thing you can always expect from Apanage is the highest quality in fabrics and craftsmanship. Quality is the foundation upon which each and every design is crafted and it is this special focus on quality that they will carry them forth into the future. Since women are as diverse as the cultures in which they live, Apanage has styles to suit their tastes and to blend nicely into the communities in which they live. A trend is a market indicator and so this is one brand that will pay special attention to what women are saying and doing. This attention to detail is what makes a brand successful and exactly what has brought the brand this far to date.
Fashions for the Fashion Conscious Woman
Fashions by Apanage are exquisitely feminine and something to be desired by women around the world. Soft, flowing lines and colourful patterns are the hallmark of this innovative brand that brings fashion to the real world as an expression of today’s fashion conscious woman. With designs that reflect customs and attitudes, there is something for ladies of all ages and from all walks of life.
At Chesca Direct we are always on the lookout for fashions that suit contemporary women and we have found that Apanage has a range of styles that fit that model perfectly. From casual wear for days out on the town to subdued apparel for the professional woman to flowing dresses for evening wear, this is one brand that can satisfy the needs of an entire culture and all ages within that culture.
Mix and match separates or create a wardrobe based on colour coordinates. Anything is possible with Apanage but one thing to always keep in mind is that this is a brand you can identify with. Based on the toil of hardworking men and women of the region, designs reflect what every woman wants out of life after putting in a full day on the job. There is no reason not to have the clothing that best suits your personality and lifestyle because the choice is yours with a brand as all-encompassing as German born Apanage. You may not be living in the Ruhr Region but you can take part in their celebration of life and labour with the finest high end designs crafted with today’s woman in mind.