The Basler Brand was founded in 1936 by Fritz Basler and his wife Elisabeth. Back then, it was called “Fritz Basler GmbH & Co. KG” and was located in eastern Berlin. At the time, their specialty were coats and jackets. Shortly before the war ended, they relocated to Berlin-Charlottenburg. After over 80 years, Basler is now a fashion company that is active all over Germany and around the world with a range of products that has grown from merely jackets and coats to all sorts of clothing like tops, dresses, skirts, and pants. Basler currently has over 1,600 stores in 60 countries, no small feat for a company with such beginnings.
Basler is dedicated to create fashion that epitomizes femininity with their signature flair for comfort, color, and patterns. Their fashion line, available on Chesca Direct, doesn’t shy away from vibrant colors, dynamic cuts and makes, and eye-catching patterns. They ensure that every woman who wears their collection exudes grace and self-confidence no matter how old they are or what body size they have. Basler is all about timeless elegance and superior quality that surpasses generations.
Even from its earlier days, Basler has been setting the standard for women’s fashion. Their first women’s suit, ‘Mona’, sold about 3,000 units upon its production. Now, their line ranges from formal attire like trousers and coats to more casual articles like jersey tops, straight jeans, and cardigans. Despite the variety, each one remains true to the distinct Basler quality and style.
Basler has styles fit for practically every occasion, and each one of their designs will allow you to express your unique fashion sense. Despite the unconventional use of colors and patterns, the Basler line remains stylish, classy, and elegant.
They also have tops that are far less eye-catching when it comes to color and pattern, but are still classy in their own right due to the exceptional cuts and makes. The Basler collection looks good on women of all ages and body types, which ensure the comfort of any woman who chooses to wear it. The brand operates on the idea that clothing should not just be a form of self-expression but should also function as some form of extension of a woman’s personality and self.
Fritz and Elisabeth’s sons also contribute to the ever growing range of collections that the brand has. One of their son Horst’s ranges even managed to sell 50,000 units within its first season alone. This success was what inspired Basler to further grow their collections with ensembles that allowed women to mix and match according to function and occasion. This is why to this day, Basler fashion can cover women from all backgrounds on a casual day out or a more formal gathering.
Basler’s distinctive instinct with creating timeless fashion has allowed it to develop and grow in the 80 plus years of existence, and they continue to do so even to this day. Their collections continue to successes of their past designs while also innovating accordingly with the changing times. They continue to imbue each design with sophistication and sensuality that helps all kinds of women to express themselves with fashion.
Express your individuality with help from some of the pieces in their collection. Check out some of Basler’s collection on the Chesca Direct shop and begin adding this brand’s sublime creations to your wardrobe. You’re sure to find something that will fit your personality and sense of fashion quite well. You will be hard pressed to blend in with the crowd when you don one of Basler’s exceptional creations.