With timeless, feminine style international brand Frank Walder’s collection always offers special pieces for every occasion. Incorporating the latest trends and focusing on fit and quality, Frank Walder’s collection will make you look and feel your best.
It would be difficult to define a fashion house without a look at the philosophy that makes each company unique. At Frank Walder, one of Germany’s premier and trendsetting houses of fashion for women, it is the focus on giving contemporary women what they long for in comfort that also keeps them looking and feeling good along the way. According to the executive director, Lother Held, their success rides on the fact that they truly love the women who have become their target group. With the highest respect, each design is the embodiment of what every 21st Century women strives for – success in all of their endeavours.
Casual, Comfortable and Personal
Today’s woman is busier than ever before and so doesn’t always take the time to enjoy the little things in life that are so personal and so very needed. From a day spent shopping with a close friend to a casual dinner with your significant other, Frank Walder fashions have just the outfit you need to make your day as effortlessly elegant as possible. Their creations are designed to make those personal moments all the more personal and enjoyable because you can go on about your business without the worry of how you are dressed and if you will stay just as fresh in a few hours as you are now when getting dressed to go. It is the brand’s philosophy to help you get the most out of living, having fun and enjoying those moments of relaxation.
A New Name for an Age-Old Company
Although you would think the founder was a gentleman named Frank, this design house was actually started by a woman and just eight employees who shared a total of five sewing machines. Ernestine Held was the founding designer who coined the name ‘Frankenwaelder’ and then passed it down to Lothar Held, her son, who then managed the company for 40 years with Gudrun, his wife.
The company is now in the hands of the third generation of Helds, namely Carolin Held, who changed the name to Frank Walder for easier brand identification. The name change took place in 2006, but the quality and care that goes into the Frankenwaelder brand remains consistent with the efforts of Caroline Held’s ancestors who established the brand all those years ago.
Today’s Fashions for Today’s Women
In keeping with a line of fashions created by a woman for women, the Frank Walder brand focuses on fashions that meet the needs of every woman’s lifestyle. From casual fashions to those suitable for the office or a dinner with friends, there is something to suit the tastes of every woman in today’s culture. Sometimes it takes a woman to know what a woman needs and this is one of the building blocks that established the line as an international presence. Even when overseen by male members of the Held family, there was a woman behind the scenes advising and nurturing so that the brand could stay true to its central philosophy. Designed by a woman for women, the brand continues to provide the latest fashions that make a subtle yet strong statement. Although the humble beginnings were built on hand knitted blouses, technology has brought the line global recognition without sacrificing the quality the Helds have long been famous for.
Frank Walder Designs Meet the Challenge
One of the most common problems that beset designers of fashionable women’s clothing has been to reconcile style with comfort. Ultra-feminine fashions have long been noted for the lack of comfort they afford. It has been the focus of the company to provide the level of comfort needed whilst keeping the designs feminine enough to please ladies from all walks of life. Sometimes it really does take a lady to know what ladies want and their designs are the embodiment of all that is feminine and functional at the very same time.
A Focus on Fit
Even the trousers in the Frank Walder line have a special focus on fit that accentuates a woman’s body whilst remaining casual enough for daily wear. From trousers to silky tops, there is nothing as attractive as a woman who has chosen clothing that ‘fits’ her body whilst remaining comfortable enough to wear throughout the day and into the evening.
It is also rare to find a line of fashionable women’s clothing that is as affordable as these designs. Trendy, comfortable and affordable are all trademarks of this German fashion house and all reasons why Frank Walder is a name that is associated with quality products at reasonable. You can expect great deals on great fashions and quality that exceeds what so many other houses of fashions provide.
Germany offers the very highest standards in manufacturing and when it comes to clothing, Frank Walder fits the profile - great fashions that fit as though they were tailored specifically for you. That’s what put this house of fashion on the map and that’s why it will continue to offer the garments that meet with the high quality you have come to expect.