A powerhouse of European fashion since 1973 Gerry Weber has become globally renowned for providing impeccable women’s tailoring and sophisticated off-duty style. With the aim to make dressing with style effortless Gerry Weber is the first stop of stylish, confident women everywhere.
Many German fashion designers have helped put Germany on the map with the likes of New York, London and Paris. However, there appears to be one German house of fashion that is emerging in an entirely innovative way that sets them apart from all others within their industry. Gerry Weber is not only a fashion house renowned for impeccably tailored casual wear, but it has also spent years developing the intersection between fashion and lifestyle and it is because of this that consumers and industry greats around the world have began to take notice.
Innovation that Leads the Way into the 21st Century
Before taking a look at the history of this remarkable company that was founded in the early 1970s, there is one interesting facet that brings their innovation to the forefront of fashion. In the year 2009, the house of Weber introduced RFID to each of its designs in an effort to reduce the amount of theft prevalent in stores around the globe. With each item being chipped, theft is virtually unheard of and retailers are saving a great deal of money because Gerry Weber designs are protected with a Radio Frequency Identification Device.
It is the hope of this cutting-edge German design house that others in the industry will follow suit. By reducing theft, merchants can expect to see an increase in their bottom line. With a flair for fashion and a bent towards cutting edge technology, it is no wonder that this brand is recognized around the world.
Set the Clocks Back to 1973
The year it all began for Gerry Weber was 1974, and it was at this time that the brainchild of Gerhard Weber was born. Just as countries were finding ways to become better integrated for financial stability, Gerry Weber was seeking to integrate fashion, fitness and lifestyle. As one of Germany’s largest fashion design houses, innovation has always been a key player in the company mission statement. Innovation is a way of life that has brought the company from the fringe of obscurity to a place of prominence in the world of fashion.
Put Your Money Where Your Mouth Is
In the world of Gerry Weber, experience and lifestyle are a big part of what goes into each and every design. Not only does this house of fashion focus on casual styles that can be worn across a wide array of activities, but the brand developed its very own centre to hold sports and musical events. With a seating capacity of 11,500, this venue can host some of the largest events in Germany. Here is where you would most likely be wearing sports apparel designed by Gerry Weber and if you are in town for an event, you could even book lodgings at the Sportpark Hotel.
When it comes to promoting a specific style of apparel, many designers will do their best to explain how the outfit should (or can) be worn and many will even espouse the concept of living an active lifestyle. This is one brand that learned the meaning of “Put your money where your mouth is,” and as a result, does more than talk about the importance of looking your best whilst being active. The whole concept of building a Sportpark to hold live events is in keeping with designing a line of clothing for the casual, active lifestyle. Here is where fashion for women meets lifestyle and experience in a very real way.
Women Have Never Looked Better than in Weber World Fashions
Although the designs in Weber’s world are meant to be casual wear, there is a touch of something elegant in each and every item of clothing. From classic to modern cuts and extremely fine fabrics, you will find a level of comfort almost unheard of in today’s trendy sportswear. Collections include separates, dresses, jeans and other items of apparel that are a cut above most casual wear collections and also many can be part of a mix and match wardrobe because of the versatility inherent in Gerry Weber designs.
Listed as one of the top designers in Europe, women wearing these fashions make a bold statement and have never looked better in casual wear. From form fitting cuts to loose flowing blouses and dresses, there is something for every woman’s taste but always with a modern flair that is a trademark of this dynamic German designer. As one of the top designers in Europe, Gerry Weber helped to earn a name in the fashion industry for Germany that had hitherto been unheard of.
When shopping for fashions from some of the top names in trendy attire, it helps to know a little something about the background of the brand. By getting a glimpse into the inner workings of a brand, you are able to envision how the designs are to be worn whilst getting a feel for the expression the designer is creating. At Chesca Direct we believe that all women deserve fashions that accentuate their bodies and Gerry Weber is one designer that has a flair for making their wearers look and feel fabulous. If there is a style that will flatter you, here is where you will find it.
Take the time to browse our extensive collection of fashions by renowned German designer, Gerry Weber, and walk away knowing that you have chosen the most flattering modern fashion created just for you.